diff --git a/crates/aura-cli/src/main.rs b/crates/aura-cli/src/main.rs
index 71aaeb4..5b6146a 100644
--- a/crates/aura-cli/src/main.rs
+++ b/crates/aura-cli/src/main.rs
@@ -1031,11 +1031,12 @@ fn version_string() -> &'static str {
 const CONCEPTS_HELP: &str = "\
 Author, backtest, and validate trading strategies — research CLI.
 
-Two layers, one vocabulary: the research verbs (run, sweep, walkforward, mc,
-generalize) are sugar — each writes registered process/campaign documents and
-executes them. That document data plane is directly authorable: `aura process`
-/ `aura campaign` (validate | introspect | register | run), growing a document
-from a bare {} via `introspect --unwired`.
+Two layers, one vocabulary: the research verbs are the convenience surface —
+sweep, walkforward, mc, and generalize each write registered process/campaign
+documents and execute them (run is their single-backtest sibling). That
+document data plane is directly authorable: `aura process` / `aura campaign`
+(validate | introspect | register | run), growing a document from a bare {}
+via `introspect --unwired`.
 
 Execution model: a strategy emits a bias in [-1,+1] per cycle, held as the
 continuously-tracked target position; a protective stop defines the risk unit