diff --git a/crates/aura-cli/src/graph_construct.rs b/crates/aura-cli/src/graph_construct.rs
index 148a175..d9f91e4 100644
--- a/crates/aura-cli/src/graph_construct.rs
+++ b/crates/aura-cli/src/graph_construct.rs
@@ -188,7 +188,7 @@ pub fn introspect_cmd(cmd: crate::GraphIntrospectCmd) {
         + cmd.content_id as usize;
     if count != 1 {
         eprintln!(
-            "aura: usage: aura graph introspect --vocabulary | --node <T> | --unwired | --content-id"
+            "aura: Usage: aura graph introspect --vocabulary | --node <T> | --unwired | --content-id"
         );
         std::process::exit(2);
     }
diff --git a/crates/aura-cli/src/main.rs b/crates/aura-cli/src/main.rs
index b01b777..0df2ae9 100644
--- a/crates/aura-cli/src/main.rs
+++ b/crates/aura-cli/src/main.rs
@@ -3988,7 +3988,7 @@ fn is_blueprint_file(arg: &Option<String>) -> Option<&str> {
 /// mirroring the old `parse_blueprint_run_args` window guard (`--from`/`--to`
 /// require `--real`; empty symbol rejected). Refuses in place (stderr + exit 2).
 fn run_data_from(real: Option<&str>, from: Option<i64>, to: Option<i64>) -> RunData {
-    let usage = "usage: aura run <blueprint.json> [--params <json-cell-array>] [--seed <n>] [--real <SYMBOL> [--from <ms>] [--to <ms>]]";
+    let usage = "Usage: aura run <blueprint.json> [--params <json-cell-array>] [--seed <n>] [--real <SYMBOL> [--from <ms>] [--to <ms>]]";
     match real {
         Some(s) if !s.is_empty() => RunData::Real { symbol: s.to_string(), from, to },
         Some(_) => {
@@ -4184,7 +4184,7 @@ fn dispatch_run(a: RunCmd) {
                 || a.slip_vol_mult.is_some()
                 || a.carry_per_cycle.is_some()
             {
-                eprintln!("aura: usage: aura run <blueprint.json> [--params <json-cell-array>] [--seed <n>] [--real <SYMBOL> [--from <ms>] [--to <ms>]]");
+                eprintln!("aura: Usage: aura run <blueprint.json> [--params <json-cell-array>] [--seed <n>] [--real <SYMBOL> [--from <ms>] [--to <ms>]]");
                 std::process::exit(2);
             }
             let doc = std::fs::read_to_string(path).unwrap_or_else(|e| {
@@ -4269,7 +4269,7 @@ fn dispatch_runs(a: RunsCmd) {
             (None, None) => runs_family(&id, None),
             (Some("rank"), Some(m)) => runs_family(&id, Some(&m)),
             _ => {
-                eprintln!("aura: usage: aura runs family <id> [rank <metric>]");
+                eprintln!("aura: Usage: aura runs family <id> [rank <metric>]");
                 std::process::exit(2);
             }
         },
@@ -4285,7 +4285,7 @@ fn dispatch_reproduce(a: ReproduceCmd) {
 fn dispatch_sweep(a: SweepCmd) {
     match is_blueprint_file(&a.blueprint) {
         Some(path) => {
-            let usage = || "sweep <blueprint.json> --axis <name>=<csv> [--axis …] [--name <n> | --trace <n>] [--real <SYM> [--from <ms>] [--to <ms>]]".to_string();
+            let usage = || "Usage: aura sweep <blueprint.json> --axis <name>=<csv> [--axis …] [--name <n> | --trace <n>] [--real <SYM> [--from <ms>] [--to <ms>]]".to_string();
             let doc = std::fs::read_to_string(path).unwrap_or_else(|e| {
                 eprintln!("aura: {path}: {e}");
                 std::process::exit(2);
@@ -4343,7 +4343,7 @@ fn dispatch_sweep(a: SweepCmd) {
             run_blueprint_sweep(&doc, &axes, &name, persist, DataSource::from_choice(data));
         }
         None => {
-            let usage = || "sweep [--strategy <sma|momentum|r-sma|r-breakout|r-meanrev>] [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--name <n> | --trace <n>] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--channel <csv>] [--window <csv>] [--band-k <csv>]".to_string();
+            let usage = || "Usage: aura sweep [--strategy <sma|momentum|r-sma|r-breakout|r-meanrev>] [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--name <n> | --trace <n>] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--channel <csv>] [--window <csv>] [--band-k <csv>]".to_string();
             if a.blueprint.is_some() || !a.axis.is_empty() || a.list_axes {
                 eprintln!("aura: {}", usage());
                 std::process::exit(2);
@@ -4383,7 +4383,7 @@ fn dispatch_sweep(a: SweepCmd) {
 fn dispatch_walkforward(a: WalkforwardCmd) {
     match is_blueprint_file(&a.blueprint) {
         Some(path) => {
-            let usage = || "walkforward <blueprint.json> --axis <name>=<csv> [--axis …] [--select <argmax|plateau:mean|plateau:worst>] [--name <n>]".to_string();
+            let usage = || "Usage: aura walkforward <blueprint.json> --axis <name>=<csv> [--axis …] [--select <argmax|plateau:mean|plateau:worst>] [--name <n>]".to_string();
             let doc = std::fs::read_to_string(path).unwrap_or_else(|e| {
                 eprintln!("aura: {path}: {e}");
                 std::process::exit(2);
@@ -4421,7 +4421,7 @@ fn dispatch_walkforward(a: WalkforwardCmd) {
             run_blueprint_walkforward(&doc, &axes, &name, DataSource::Synthetic, select);
         }
         None => {
-            let usage = || "walkforward [--strategy <sma|momentum|r-sma|r-breakout|r-meanrev>] [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--name <n> | --trace <n>] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--select <argmax|plateau:mean|plateau:worst>]".to_string();
+            let usage = || "Usage: aura walkforward [--strategy <sma|momentum|r-sma|r-breakout|r-meanrev>] [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--name <n> | --trace <n>] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--select <argmax|plateau:mean|plateau:worst>]".to_string();
             if a.blueprint.is_some() || !a.axis.is_empty() {
                 eprintln!("aura: {}", usage());
                 std::process::exit(2);
@@ -4462,7 +4462,7 @@ fn dispatch_walkforward(a: WalkforwardCmd) {
 fn dispatch_mc(a: McCmd) {
     match is_blueprint_file(&a.blueprint) {
         Some(path) => {
-            let usage = "usage: mc <blueprint.json> --seeds <n> [--name <n>]";
+            let usage = "Usage: aura mc <blueprint.json> --seeds <n> [--name <n>]";
             let doc = std::fs::read_to_string(path).unwrap_or_else(|e| {
                 eprintln!("aura: {path}: {e}");
                 std::process::exit(2);
@@ -4500,7 +4500,7 @@ fn dispatch_mc(a: McCmd) {
             run_blueprint_mc(&doc, n_seeds, &name, DataSource::Synthetic);
         }
         None => {
-            let usage = || "usage: mc [--name <n>|--trace <n>] | mc --strategy r-sma [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--block-len <n>] [--resamples <n>] [--seed <n>]".to_string();
+            let usage = || "Usage: aura mc [--name <n>|--trace <n>] | aura mc --strategy r-sma [--real <SYMBOL> [--from <ms>] [--to <ms>]] [--fast <csv>] [--slow <csv>] [--stop-length <csv>] [--stop-k <csv>] [--block-len <n>] [--resamples <n>] [--seed <n>]".to_string();
             if a.blueprint.is_some() || a.seeds.is_some() {
                 eprintln!("aura: {}", usage());
                 std::process::exit(2);
diff --git a/crates/aura-cli/tests/cli_run.rs b/crates/aura-cli/tests/cli_run.rs
index 8cd6711..ef86ae0 100644
--- a/crates/aura-cli/tests/cli_run.rs
+++ b/crates/aura-cli/tests/cli_run.rs
@@ -1406,7 +1406,7 @@ fn mc_rejects_real_flag_with_usage_exit_2() {
     assert_eq!(out.status.code(), Some(2), "mc --real must exit 2; status: {:?}", out.status);
     assert!(out.stdout.is_empty(), "mc --real must not emit a run on stdout: {:?}", out.stdout);
     let stderr = String::from_utf8_lossy(&out.stderr);
-    assert!(stderr.contains("usage"), "mc --real stderr must carry usage: {stderr:?}");
+    assert!(stderr.contains("Usage"), "mc --real stderr must carry usage: {stderr:?}");
     // the exclusion is total: no `runs/` registry write either.
     assert!(!dir.join("runs").exists(), "mc --real must not start a real run");
 
@@ -1447,6 +1447,85 @@ fn family_window_flag_without_real_refuses_with_usage_exit_2() {
     }
 }
 
+/// Property (house style, #179): every hand-rolled usage line reads
+/// `Usage: aura <verb> …` — capital `Usage:` plus the program name inside the
+/// grammar. `sweep`/`walkforward`'s built-in-branch usage closures were bare
+/// (`"sweep [--strategy …]"`, no prefix, no program name) before cycle 0101; a
+/// regression that drops the prefix again would NOT be caught by the older
+/// `family_window_flag_without_real_refuses_with_usage_exit_2` pin above, which
+/// only checks for the verb token and `--real` — not the `Usage: aura` lead-in.
+/// An unknown `--strategy` name reaches this same closure on both commands, so
+/// it is the smallest trigger for each.
+#[test]
+fn builtin_branch_usage_lines_lead_with_the_house_style_prefix() {
+    for (args, verb) in [(&["sweep", "--strategy", "bogus"][..], "sweep"), (&["walkforward", "--strategy", "bogus"][..], "walkforward")] {
+        let dir = temp_cwd("builtin_usage_prefix");
+        let out = Command::new(BIN)
+            .args(args)
+            .current_dir(&dir)
+            .output()
+            .unwrap_or_else(|e| panic!("spawn aura {args:?}: {e}"));
+        assert_eq!(out.status.code(), Some(2), "`aura {args:?}` must exit 2; status: {:?}", out.status);
+        let stderr = String::from_utf8_lossy(&out.stderr);
+        let want = format!("aura: Usage: aura {verb} ");
+        assert!(stderr.starts_with(&want), "`aura {args:?}` stderr must lead with {want:?}: {stderr:?}");
+        let _ = std::fs::remove_dir_all(&dir);
+    }
+}
+
+/// Property (house style, #179): the built-in `mc` usage line carries TWO
+/// `|`-separated grammar alternatives, and BOTH name the program (`aura mc …`),
+/// not just the first. This is the one lockstep-pinned site
+/// (`mc_rejects_real_flag_with_usage_exit_2` above), but that pin only checks
+/// for a single `"Usage"` occurrence — a regression that fixed only the first
+/// alternative (leaving `… | mc --strategy r-sma …` unprefixed) would still
+/// pass it. `--seeds` with no blueprint file is the built-in branch's own
+/// grammar violation, reaching this exact literal.
+#[test]
+fn mc_builtin_usage_names_the_program_in_both_alternatives() {
+    let dir = temp_cwd("mc_usage_both_alts");
+    let out = Command::new(BIN)
+        .args(["mc", "--seeds", "3"])
+        .current_dir(&dir)
+        .output()
+        .expect("spawn aura mc --seeds");
+    assert_eq!(out.status.code(), Some(2), "mc --seeds without a blueprint must exit 2; status: {:?}", out.status);
+    let stderr = String::from_utf8_lossy(&out.stderr);
+    assert!(
+        stderr.contains("Usage: aura mc [--name"),
+        "first alternative must name the program: {stderr:?}"
+    );
+    assert!(
+        stderr.contains("| aura mc --strategy r-sma"),
+        "second alternative must ALSO name the program: {stderr:?}"
+    );
+    let _ = std::fs::remove_dir_all(&dir);
+}
+
+/// Property (house style, #179): `mc`'s loaded-blueprint branch usage line
+/// also normalizes to `Usage: aura mc <blueprint.json> …` — before cycle 0101
+/// it was fully lowercase and carried no program name (`"usage: mc
+/// <blueprint.json> …"`). Reusing `sma_signal.json` (an existing closed
+/// blueprint fixture) only to reach the dispatch branch; omitting `--seeds`
+/// is this branch's own grammar violation.
+#[test]
+fn mc_over_a_blueprint_usage_names_the_program() {
+    let dir = temp_cwd("mc_blueprint_usage_prefix");
+    let fixture = format!("{}/tests/fixtures/sma_signal.json", env!("CARGO_MANIFEST_DIR"));
+    let out = Command::new(BIN)
+        .args(["mc", &fixture])
+        .current_dir(&dir)
+        .output()
+        .expect("spawn aura mc <blueprint.json>");
+    assert_eq!(out.status.code(), Some(2), "mc <blueprint.json> without --seeds must exit 2; status: {:?}", out.status);
+    let stderr = String::from_utf8_lossy(&out.stderr);
+    assert!(
+        stderr.contains("aura: Usage: aura mc <blueprint.json>"),
+        "stderr must lead with the house-style, program-named usage: {stderr:?}"
+    );
+    let _ = std::fs::remove_dir_all(&dir);
+}
+
 /// Property: `aura chart <family>` overlays one series per family member, labelled
 /// by member key. The built-in sweep grid is fast∈{2,3} × slow∈{4,5} = 4 members;
 /// each member key appears as a series name in the injected AURA_TRACES.